Our Story

 

At Sareetra.com, we are more than just a retailer — we are a passionate team with over 15 years of experience in the fashion and retail industry. Our journey began with a simple vision: to bring the finest traditional and contemporary ethnic wear to women across the globe.

Founded by Praful H Dhorajiya our CEO, who has spent over 15 years working in the retail industry, Sareetra.com has always been committed to quality, craftsmanship, and exceptional customer service. With years of experience in understanding customer needs and keeping up with evolving fashion trends, our CEO has led the company with a deep understanding of the market, customer preferences, and the evolving retail landscape.

Over the years, we have built a reputation for offering an exquisite selection of sarees, ethnic wear, and accessories — curated with love and care to ensure every piece tells a story. Our product range spans from classic, handwoven sarees to modern, ready-to-wear collections, catering to every occasion and style preference.

As we continue to grow, our core values of quality, trust, and customer satisfaction remain at the heart of everything we do. We are excited to share our passion for fashion with you, and we hope to be part of your memorable celebrations, weddings, and everyday moments.

Thank you for being part of our story — we look forward to being a part of yours.